Elk House expands product growth, advertising and marketing groups

Elk House expands product growth, advertising and marketing groups

Elk House has expanded its product growth and advertising and marketing groups with three new hires, furthering the corporate’s enlargement following the company rebranding which started in January.

Gil Sturtzel and Jake Blake have joined the product growth workforce. Sturtzel serves as product growth director, targeted on studio furnishings and key accounts. He beforehand labored at Sunny Designs in Rancho Cucamonga, Calif., the place he oversaw the corporate’s progress from a distinct segment provider to a full furnishings line, in keeping with Elk.

Blake additionally serves as product growth director, targeted on house décor. He most lately oversaw product growth and merchandising for furnishings and equipment at Aptitude House.

Victoria Corea has joined the advertising and marketing workforce because the director of brand name and can spearhead the continued rebranding efforts and streamlining of company messaging. Corea previously held strategic advertising and marketing roles at Kravet, Robert Allen Duralee and DiSalvo Interiors.

“One in all our targets for creating Studio and Signature underneath the underneath the Elk House umbrella was to obviously articulate to the market the differentiated worth propositions we will provide in furnishings, lighting and residential décor,” stated Elk House CEO David Pamer. “With a view to do that successfully, we should appeal to prime expertise to our product growth and advertising and marketing groups who’re aligned with the execution of this technique for the corporate. The addition of Gil, Jake and Victoria provides a breadth of experience and expertise that can assist usher Elk House into a brand new period, all with the objective of positioning Elk House as a most popular provider to our channel distributor companions.”

Sturtzel and Blake will report back to Emma Lowry, who was lately promoted to vice chairman of product growth, overseeing the corporate’s product growth workforce and total product providing.  Lowry has been a longtime worker at Elk House, having joined the corporate after working in lighting in China for a number of years. Corea will report back to Robin Gordon, vice chairman of promoting, who joined Elk House in 2019. Earlier this 12 months, Elk House introduced the addition of Michael Van Derlofske as vice chairman of gross sales and retail enterprise growth.

Editor-in-Chief Allison Zisko first joined HFN in 1998 and spent a few years masking the tabletop class earlier than widening her scope to all house furnishings. In her present position, she oversees all facets of HFN, together with its print and digital merchandise, and represents the model at house and overseas by means of displays, panel discussions and HFN’s podcast, The Inside Scoop.

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