HIGH POINT – BridgeTower Media, the publisher of Furniture Today, Home Accents Today, Gifts & Decorative Accessories, Home Textiles Today, Designers Today, Home Furnishings News and Casual Living is leveraging the power of the home furnishings and gift industries’ leading brands to launch Total Home Market, a new media platform to connect buyers and sellers disrupted by the recent wave of market cancellations.
“At a time when the industry is confronting unprecedented challenges and is finding it more difficult than ever to connect in person, we felt it was critical to provide a platform that offers critical product and merchandising information and simple, user-friendly ways to connect buyers and sellers,” said Robin Martinez, Group Publisher.
The industries’ leading B2B brands will bring their respective communities together into one comprehensive network to provide product, merchandising and trend information along with access to product suppliers across a broad spectrum of home furnishings, gift and housewares product segments.
The new program will launch in June in partnership with the High Point Market Authority to assist exhibitors impacted by the spring Market’s cancellation. The new Total Home Market will provide brands with an opportunity to share information, photography, videos and other content assets that they otherwise would have used to support their spring Market introductions.
“We’re thankful to BridgeTower Media for their concerted effort to include High Point Market exhibitors in this program. We envision this being a useful year-round tool for accessing product information in between markets, and applaud its timely release given our current situation when in-person interactions remain challenging,” said Tom Conley, CEO of High Point Market Authority
The new Total Home Market, is available free to anyone who wants to browse and will offer information across 16 umbrella product categories encompassing a comprehensive range of home furnishings, gifts and housewares product categories.
- Home Office/Entertainment
- Lamps & Lighting
- Soft Goods: Textiles and Top of Bed
- Bath, Kitchen, Window Textiles & Accessories
- Accent & Occasional Furniture
- Decorative Accessories
- Outdoor Furniture & Accessories
- Mattresses & Bedding Accessories
- Wall Décor
Manufacturers and suppliers looking to participate will be able to showcase products across multiple categories and can receive a personalized page to house video of manufacturing operations, curated product presentations, licensing partnership or other customizable merchandising content. Each personalized page will feature a concise “About Us” summary, as well as opportunities to list showroom locations, social media handles and other valuable marketing information.
BridgeTower provides authoritative content within the legal, business, construction, legislative and home furnishings sectors through more than 40 print and digital brands across the U.S. The company’s home furnishings and gift portfolio comprises the industries’ leading titles including Furniture Today, Home Accents Today, Gifts & Decorative Accessories, Home Textiles Today, Designers Today, Home Furnishings News and Casual Living The company also produces a number of must-attend events, including Best Places to Work dinners in several states, the Furniture Today Leadership and Bedding Conferences and the Gifts & Decorative Accessories Retail Excellence Awards.