Wouldn’t it be better if all you had to do was post great content and then let the internet do the rest? Yes. But isn’t that convenient for your competitors too?
Since successful promotion takes time, effort, and skill, developing superior promotional skills is another way to stay ahead of the competition.
If you’ve been working hard on your content strategy and content creation, it makes sense to shout it loud and proud. How you do that depends on a number of factors, including how much time you can dedicate to promoting your blog and what industry you’re in.
As a general rule, you should spend at least as much time as you spend promoting your blog posts.
How do you do this? Here are some of our favorite and best ways to promote your financial services blog.
1. Find Players in Your Niche
If you can associate yourself with top people in your field, it increases the authority you feel and how likely people are to trust you. It also makes a good impression on Google and other search engines. Ideally, you want to get links to your site from the top sites on the web.
Ask for quotes from influencers – this is a great way to make contact with top players in your field. They become aware of you and, if they agree, their followers are aware of you too because they are more likely to link to you either on their site or via social media.
Mention your expert sources – When you create content, be sure to mention experts whose work is influential. Strategi marketing online saat ini di media sosial, bagaimana postingan produk bisa memiliki engagement rate luaxs, cara promosi di instagram menjangkau banyak orang dan memiliki tingkat interaksi dengan followers/subscribers tinggi. Let them know you mentioned them and they will likely reshare the content to their network.
Direct message influencers – the bigger they are, the more emails they will get. To make you and your business stand out, offer them something they find useful. You don’t have to feel awkward contacting someone while you’re helping them or their business.
2. Post Content on Social Media
Social media promotion is a cost-effective way to increase leads. According to a LinkedIn study, 63% of wealthy customers say they act on a financial product or service after learning about it on social media platforms. And according to HubSpot, the lead conversion rate is 13% above average via social media.
By being active on social media, you can increase brand awareness. Engaging with the platform of your choice also gives you the opportunity to quickly manage negative comments. With skill, businesses turn negative comments into opportunities to demonstrate their integrity and professionalism.
It’s a good idea to create custom content for social media on a regular basis, rather than just posting links back to existing content on your blog. Provide engaging and customized content, and show your social media followers that you care. The result will be increased shares and better brand awareness.
3. Use Social Media Targeting
Through platforms like Facebook and Twitter, your business can use algorithms to target your ideal customers.
This means you don’t have to expand your promotional material, which risks upsetting people for whom this material is irrelevant. Using social media’s advanced targeting capabilities, not only will your content reach the people who need it, but they’ll also thank you for providing it.
While advertising through a platform like this is the same as paying for traffic, it’s not the same as buying an email list or buying leads. This latter activity tends to end up losing money with very small returns because most people who will receive this letter don’t want it.
Paying for targeted advertising on social media platforms, however, allows you to take relevant targeted traffic from big players and direct it back to you.
4. Remember that Social Media Works Two Ways
To get ahead, it’s important to remember that social media is social. This is not just a place to post promotions and advertisements. Engage with your customers. By being personable, you differentiate your product from your competitors and build trust, which is very important in the financial services sector.
Monitoring and engaging with social media also gives businesses a valuable opportunity to learn about their customers and how to better serve them.
If you haven’t gotten any comments on your blog, don’t worry. This is not so common. However, wherever you get customer engagement, make sure you’re there.
And remember that you can start a conversation. Ask questions and be interested in your customers. A lot of what you will do to promote your website is learn about your customers to better satisfy them.
5. Become a Thought Leader
Becoming a thought leader doesn’t happen overnight. However, success will be one step closer if you start now.
How to do it?
Share the information your online community needs to know. This includes industry updates and advice, which shows that you are informed, but also authoritative and helpful. It’s best if you create most of this content yourself, but you can also curate content from other sources and create useful resources as well.
Thought leaders use their experience and expertise to make insightful predictions about the future of their industry. When something new happens, make sure that your business expresses an opinion or explains and analyzes what is going on.
Follow the blogs of other thought leaders and make valuable comments on their posts. Over time, they will check your blog to see what you have to say about the important things.
If you can be controversial or say something that others ignore or are afraid to say, this will help your business get noticed. By being bold and pushing the conversation into new territory, you can earn a reputation as a player with something to say.
Find an influential community and join it. Answer group questions to establish yourself as an authority and make waves with other influencers and followers. Quora is also a good place to establish yourself as an authority and build your reputation and trust.
Promoting your financial services blog is more than just promotion. Done right, it will help you to learn more about your customers, develop your brand’s authority and trustworthiness, and differentiate your offering from others on the market.
If you’re blogging, make sure you’re also promoting and taking advantage of your opportunities to connect with customers.