Notable expansions in the rug category, lighting and accent furniture get top billing in Surya Inc.’s newly released 2020 catalog.
Now available online, the company opted to launch this season’s edition digitally as an eCatalog in advance of the printed version’s release as part of its COVID-19 strategy.
“With most designers and buyers working remotely, our eCatalog is easy to browse online and to use alongside Surya.com to quickly hone in on the perfect product options for clients,” explained Satya Tiwari, president.
The 912-page book showcases the company’s 1,000+ spring additions to its full scope of products – which are presented in inspirational lifestyle photography as well as close-up imagery that vividly relays each item’s pattern, color and textures more tangibly.
“We’ve added a lot more close-up photography across the board to help highlight textural details and finishes,” Tiwari noted.
Detailed information about construction, fiber content, designs and size availability is also included with each product.
Additionally, product keys now accompany all lifestyle photography, “so that users can easily reference the products that are featured,” he said.
The catalog aims to ease shopping for customers by organizing products by category, with sections laid out by price – from high ($$$$$) to low ($).
Specific to area rugs, the catalog also includes visual indexes for Surya’s full assortment and for its top-selling rugs and accessories.
“Our homes have never been more important, offering us comfort, security and refuge in the midst of this uncertainty. Our goal is to continue to help our customers to create beautiful spaces by offering the largest selection of fashion-forward rugs and accessories, the fastest delivery times and the highest fulfillment rate in the industry.” Tiwari continued. “Our catalog is just one of the many tools our customers can access for inspiration and to quickly hone in on personalized options for clients.”
The catalog also serves as a hands-on reference to users while they visit Surya’s website to place orders, view real-time inventory and access additional product specifications, images and videos.
Printed copies of Surya’s Spring 2020 catalog will be mailed to customers in the coming weeks.