PANORAMA CITY, Calif. – The Import Assortment, a house equipment and accent furnishings firm that’s been in enterprise for greater than 40 years, can be launching Kavana, a brand new collection-based assortment of greater than 1,000 dwelling décor, wall artwork and accent furnishings items.
“Kavana means path, intention or function, which we thought was an ideal solution to describe our imaginative and prescient for the trade,” stated David Mehdyzadeh, The Import Assortment founder and CEO. “This has all the time been a product-driven trade and we imagine Kavana merchandise will join with customers that demand uniqueness, high quality and worth.”
Mehdyzadeh stated Kavana merchandise are being developed by in-house designers and manufactured by artisan craftsman all over the world.
The brand new merchandise will mix an elevated model aesthetic with distinctive piece sorts, detailed end work and complementary merchandise for nearly all décor settings, in line with the corporate.
The Import Assortment plans to leverage its 40-year historical past throughout the trade to construct Kavana to greater than 2,000 distinctive merchandise that attraction to each retail and design clients.
Mehdyzadeh stated he sees robust alternative throughout the dwelling trade and outlined why timing was proper for launching a brand new model in 2022.
“We have now a daring imaginative and prescient for the way our trade goes to develop over the subsequent 10 years. We imagine our concentrate on distinctive merchandise and finishes mixed with creating a tremendous buyer expertise will win retailers, designers and customers over to Kavana,” he added.
Kavana can be launched in The Import Assortment’s showrooms in Atlanta, Dallas, and Las Vegas in January.